Using Lean to Drive Sales Growth: Value-Driven Manufacturing

“This is Lean Heineken – it refreshes the parts of the business that other Lean doesn’t reach!”

You probably use Lean to cut costs and increase productivity, but are you using it to Drive Sales Growth?

A few weeks ago I ran a half-day Value-Add Workshop with the owners and directors of a medium-sized manufacturing group. I revisited them last week to follow up, and found that they’ve identified 203 new business opportunities, of which 46 are high potential.

OK, they’re more diversified than most companies of their size but just take a moment to reflect on that. Forty-six high potential opportunities to generate new business.

If you could generate just a fraction of those opportunities in your business, how much more sales could you generate?

It’s another wake-up call for all maufacturers out there: get on board with Value-Driven Manufacturing now, and discover the real benefits of Lean – before your competitors do!

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